Behind the scenes - my first ever campaign shoot

Having had the privilege to work on many campaigns, it was incredible and emotional to be directing my very own. I was so lucky to work with such talented, close friends who really made my campaign come to life. Adam Whitehead, our photographer, is such an incredible technician; the amazing Malcolm Edwards, hairdresser extraordinaire; and Liza Smith perfectly manicured our model. And then our stunning model... After months of searching I was so happy to discover the new face of our campaign - Sonya Gorelova. She perfectly demonstrates the transformative power of make-up and that one woman can wear all 10 of my iconic looks. Read the full post and see the campaign at

Enjoy!

Charlotte xx