MAGICAL MASCARA FACTS: 7 THINGS YOU DIDN’T KNOW ABOUT MASCARA!

1. MASCARA WAS THE FIRST MAKEUP PRODUCT CHARLOTTE EVER WORE!

CHARLOTTE’S LASH LEGACY - A LASHFORMATION!

“My beauty journey began with mascara! Aged 13, I started wearing mascara, and overnight people reacted to me in a very different and more positive way. I instantly felt more confident, more attractive and more empowered.

Mascara changed my life – it changed my frequency!

I have always been obsessed with lashes, how they fan, how they grow – i grew up in awe of lash icons who have mesmerised the world with their famous flutter.” – Charlotte Tilbury

2. ANCIENT EGYPTIANS WERE THE FIRST TO USE MASCARA IN 3000 BC

Mascara is known to be one of the oldest ever makeup products, with Ancient Egyptians using a black substance called kohl to line their lash lines and darken their eyelashes. Using kohl in this way was for aesthetic and beauty purposes, and the ancient Egyptians also believed kohl protected their eyes from the sun.

3. MASCARA WANDS ARE MULTI-PURPOSE!

Once you have used up your mascara, clean and keep your wand! Before and after applying your Brow Lift brow pencil and Legendary Brows brow gel, use your old mascara wand to brush through your eyebrows, helping to create a beautifully groomed, fluffy brow look!

4. THE EARLIEST MASCARAS CAME IN A TIN

When mascara was first sold, many of them were similar to a pomade texture and came in a tin. To use, beauty-lovers were advised to add water to the product to and apply to the lashes with a separate brush.

5. CHARLOTTE’S MASCARA WARDROBE INCLUDES A MASCARA FOR EVERY LASH LOOK!

Charlotte’s magical mascara wardrobe has the perfect mascara for you! For a buildable, everyday mascara, discover the award-winning Full Fat Lashes, for a voluminous, false lash-effect, choose Legendary Lashes Volume 2, or for instant length, volume and a 24 HR vertical LIFT EFFECT, apply Pillow Talk Push Up Lashes! mascara!

6. NOT REMOVING YOUR MASCARA CAN DAMAGE YOUR LASHES

Sleeping in mascara and not removing it properly can cause your lashes to fall out and become dry. Make sure you always remove your mascara at the end of every day to care for your lashes! Charlotte recommends Take It All Off eye makeup remover, her gentle, caring oil-based cleanser to remove mascara in seconds!

7. CHARLOTTE’S NEW! MASCARA CREATES A 24HR VERTICAL LIFT EFFECT WITHOUT EYELASH CURLERS!

Charlotte’s NEW! Pillow Talk Push Up Lashes! mascara combined its magical formula and innovative micro pro-precision paddle brush to create a 24 HOUR VERTICAL LIFT EFFECT – no eyelash curlers needed!

The INNOVATIVE BRUSH and DIAMOND-SHAPED BRISTLES use ‘LOAD, COMB & LIFT’ technology that lifts like AIR, vertically painting each individual lash, creating a MAGNIFYING & AMPLIFYING EYE-OPENING effect!