Charlotte is sharing her EYE COLOR MAGIC secrets with the WORLD! You can now discover her red carpet and runway tips and tricks for eyes that POP with the NEW! Eye Colour Magic collection and create the ultimate eye color wardrobe – so you can enhance the look of your eye color, whether they’re blue, green, brown or hazel.

Perfected after decades of intimate collaboration with artists, color theorists and psychologists, the Queen of Makeup Magic has decoded the secrets of the color wheel to create the most hypnotic, brightest eyes the world has ever seen!

“This collection is all about using my 28 years of color expertise to give you the most mesmeric eyes of your life! I have poured decades of artistic knowledge into these new palettes and eyeliners to light up your eyes.” – Charlotte Tilbury

Color Theory: The Magic Behind Eye Colour Magic Luxury Palettes!

Fueled by Charlotte’s obsession with color artistry, hues and tones, shadows, light play—and the captivating power of all women!—this dreamy collection will literally transform your eyes to be at their most dazzling and spellbinding.

Based on the magic of the color wheel, each of the four eyeshadow palettes works by either:

COMPLEMENTING your eye color with OPPOSITE COLORS! For a striking and statement-making pop that deepens the look of your natural eye color.

ENHANCING your eye color with NEIGHBOR COLORS! For seductive synergy, and gorgeous accenting – a brightening effect.

That means you can have two luxury palettes in your beauty wardrobe—one to deliver CONTRAST, another for HARMONY… to light up your eyes!

Every single color was formulated, reformulated, and reformulated until it became absolute brilliance with the most eye-adorning hues, saturations, and sparkle. The color payoff and silky-smooth finish will make your makeup appear like it was swept on by Charlotte herself!

Not only has Charlotte color curated these four amazingly easy-to-use eyeshadow palettes, but she’s also selected matching, color morphing liner duos looks to add DEPTH, SHAPE and a SHIFT in perception to illuminate your eye color.

For the ultimate Hollywood gaze, pair with Full Fat Lashes, Charlotte’s iconic 5-in-1 mascara for curl, separation, volume, length, and drama!

“I have always been obsessed with the elements of color in people’s eyes; the flecks of green in blue eyes, the shards of gold in brown; those mesmerizing soft honey tones in hazel eyes! There are SO many magic eye tricks I use on the red carpets and runways to make those elements glow and shift the eyes into their most magical state!” – Charlotte Tilbury

Discover the Perfect Eyeshadow to Make Your Eyes POP!

Cue those double-takes, darlings! These dreamy eyeshadow quads will bring out every fleck of your eye color for bright, brilliant eyes!

The NEW! EYE COLOUR MAGIC COLLECTION allows you to sweep Charlotte’s color artistry genius onto your lids, empowering you to create your most magical eye look yet. Find and shop the best eyeshadows and eyeliners to complement and enhance the look of your eye color!