How to Do Soft Glam Makeup
Looking to create a naturally beautiful makeup look? Read on to discover top tips and tricks and a helpful how-to on soft glam makeup.
- 14th March 2023
- By Charlotte Tilbury
5 minute read
Looking to create a naturally beautiful makeup look? Read on to discover top tips and tricks and a helpful how-to on soft glam makeup.
5 minute read
Darlings, soft glam makeup is one of the season's most mesmerising beauty looks! Its signature style? Radiant skin, natural-looking brows, diffused eyeshadow, neutral lips and a rosy-cheeked glow! While full-on glam makeup comprises a super-sculpted contour look, smokey eyes and statement lips, the soft glam makeup look gives you toned-down GLAM with a natural-looking finish!
Looking to create a soft glam makeup look for your next date night, party or weekend brunch? Read on to discover my tips and tricks and a step-by-step guide to creating a sophisticated, dreamy soft glam makeup look!

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Before you create your soft glam makeup look, it’s essential to do some beauty prep to reap the best results! Here are my 3 MAGIC tips for creating a soft glam makeup look…
Darlings, applying soft glam makeup products onto an uncleansed complexion is a huge beauty no-no! Before you start applying your makeup, make sure that your face is properly cleansed, hydrated and moisturised by following my guide to my supercharged magic skincare routine.
When it comes to applying your makeup, it’s so important to apply them in the correct order for the best beauty results! My guide to the correct order to apply your makeup tells you everything you need to know about when to apply each product for a FLAWLESS soft natural glam makeup look.
When applying your soft glam makeup look, always make sure to use the right makeup brushes for a seamless, soft glam look! Don’t forget to store your brushes correctly and keep them clean for easier blending and FLAWLESS results!
Darlings, it’s now time to follow my step-by-step soft glam makeup tutorial!

Once you’ve cleaned your face and moisturised your complexion using my award-winning Magic Cream moisturiser, apply one of my ICONIC primers to your face to create a seamless-looking canvas for your makeup. My world-famous Wonderglow will give you a smoother-looking, goddess-worthy complexion in seconds, while my Invisible UV Flawless Poreless Primer with SPF 50 is a poreless primer and sunscreen in one!

Once you’ve primed and prepped, follow on with colour corrector, concealer and foundation to conceal any dark spots and circles and smooth and perfect the look of your complexion! My Airbrush Flawless Foundation is great for flawless, poreless looking, full coverage, while my Beautiful Skin Foundation offers medium coverage and a healthy-looking radiance!

After you’ve created your base, it’s time to add some dreamy definition! Soft glam makeup is all about looking effortless so you’ll want to avoid a super-sculpted contour look, and aim for a sunkissed glow instead! My award-winning Airbrush Bronzer with hydrating hyaluronic acid comes in four different shades to perfectly match your complexion and create a buildable glow while warming up your face and softly defining the look of your features! Follow on with my Hollywood Glow Glide Face Architect Highlighter dusted on the tops of your cheekbones for a perfectly ILLUMINATED, soft-focus finish!

The next step in your soft glam makeup routine is to create dreamy, beautified eyes that mesmerise! For this step, avoid any strong and graphic eye makeup and create a softly diffused eyeshadow look instead. After perfecting your supermodel brows by following my guide to how to use brow gel, create a soft gaze with one of my ICONIC eyeshadows! My Super Nudes Easy Eye Palette features six shades of easy-to-wear nude eyeshadows for a modern matte eye makeup look that perfectly channels soft glam!

Once you’ve applied your softly diffused eyeshadow, it’s time to complement your new eye look by creating FULL and FLUTTERY lashes! My MIRACLE-MAKING Pillow Talk Push Up! Lashes will give you instant length, lift and volume, while my ICONIC Full Fat Lashes is a 5-in-1 mascara that creates buildable lash drama with a flirty, fluttery finish!!
Tilbury tip! Darlings, if like me, you simply can’t leave the house without rocking some eyeliner, choose a dialed-down powder pencil like The Classic in Classic Brown!

When it comes to soft glam makeup, choose your favourite nude-toned shades to create a neutral and natural-looking pout! First, roll my Magic Lip Oil Crystal Elixir over your lips to hydrate your pout with its groundbreaking ingredients. Then, add some colour using one of my luxurious and long-lasting lipsticks. My ICONIC Pillow Talk lipstick is formulated for every age and skin tone, leaving you with a sumptuous pillow-y lip in seconds!

One of my ULTIMATE beauty tips is to apply your blush right at the end of your makeup application so you can easily see how much colour you need! Soft glam makeup is all about creating a naturally flushed cheek look, so for this step, apply your chosen blush in buildable layers and blend, blend, blend! For a RADIANT glow, look no further than my Cheek to Chic two-tone pearlescent pink blusher. Or choose my Pillow Talk Lip & Cheek Glow for a rosebud-pink cream blush and lip tint in one!

Once you’ve created your soft natural glam makeup, don’t forget to lock your look in place for RADIANT beauty that lasts all day! My Airbrush Flawless Setting Spray is an oil-free, lightweight and hydrating setting spray that primes and sets your makeup in place for up to 16 hours! For the best results, spritz your finished look from 6-8 inches away.
Tilbury tip! Take my Travel-Sized Airbrush Flawless Setting Spray out with you, and reapply to give your soft glam makeup look a MAGICAL refresh!
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Face Kit
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Magical Savings
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Sculpting Gel
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Eye Kit
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Now that you know how to create a soft glam makeup look, FRESH, RADIANT beauty is all yours, darling!
With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.