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Charlotte's Magic Mascara Wardrobe

When I was 13, I discovered mascara and its power to TRANSFORM how I looked and felt! I instantly felt more CONFIDENT and more EMPOWERED – and I knew then that I wanted to share that feeling with the world! Whether your lashes are thin, thick, straight or sparse, I have created the perfect formula + finish for you!

It's magic confidence in the flutter of a lash!

CHARLOTTE'S MAGIC MASCARA WARDROBE!

New! Exagger-eyes Volume Mascara
Exagger-Black
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28H exaggerated volume + curl
Ultra-curved lash styler brush
Pillow talk push up Lashes! Mascara
Super Black + Dream Pop
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Definition, length + 24H vertical lift effect
Diamond-shaped pro precision brush
Full fat lashes
Glossy Black
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Naturally enhanced everyday lashes
5-grooved builder brush
Legendary Lashes Volume 2
Black Vinyl
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Fanned-out volume
Multi-bristle flutter brush

Shop Mascaras

28 hours volume mascara that gives 9 times more volume

BIGGER! THICKER! LONGER!

  • 28HR EXAGGERATED FAST VOLUME + CURL!
  • 9X MORE VOLUME IN JUST ONE COAT!
  • LASH VINYL-BLACK WRAP TECH GIVES THE OPTICAL ILLUSION OF BIGGER, BRIGHTER EYES
  • ART DECO-INSPIRED GLASS BOTTLE FOR FORMULA PRESERVATION OVER TIME!
  • SMUDGE-PROOF! FLAKE-PROOF! SWEAT-PROOF! CLUMP-PROOF! HUMIDITY-PROOF! WATERPROOF!
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Pillow talk push up lashes mascara

LIKE A PUSH-UP BRA FOR YOUR LASHES!

  • DEFINITION, LENGTH + 24HR VERTICAL LIFT EFFECT!
  • 96% AGREE* MASCARA VISIBLY LENGTHENS THE LASHES!
  • KERATIN-INFUSED FORMULA TO CONDITION LASHES
  • THE SECRET TO THE LASHES OF YOUR DREAMS!
  • SMUDGE-PROOF! HUMIDITY-PROOF! TRANSFER-PROOF!
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Full fat lashes mascara

NATURALLY ENHANCED EVERYDAY LASHES!

  • VISIBLY LENGTHENED + NATURALLY DEFINED LASHES
  • BUILDABLE FORMULA! NO DRYING, NO FLAKING!
  • EXPERTLY DESIGNED BRUSH CATCHES EVERY LASH – NO MATTER HOW SHORT OR FINE!
  • HUMIDITY-PROOF! SMUDGE-PROOF!
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Legendary Lashes Mascara Volume 2

FANNED-OUT VOLUME!

  • SUPER VOLUMISING, LONG-WEAR MASCARA
  • DIFFERENT SIZED BRISTLES TO DEFINE + EXTEND LASHES
  • ICONIC FLUTTERING LASHES IN SECONDS!
  • HUMIDITY-PROOF! SMUDGE-PROOF!
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