Cruelty Free International is an organisation that works to end animal experiments worldwide, champion better science and cruelty free living. They do this by investigating and exposing the reality of life for animals in laboratories. They challenge decision-makers, and brands like us, to make a positive difference for animals.

As part of Cruelty Free International's mission to end animal experiments, they operate the Leaping Bunny Programme which is the globally recognisable gold standard for cruelty free cosmetics, personal care, household and cleaning products. The Leaping Bunny logo is the best assurance a consumer can get that a brand is doing everything it can to be cruelty free. This is hugely important both for us and for our customers.

Yes, we are very proud to be Cruelty Free International Leaping Bunny approved, which allows us assure our customers that we are working to a global gold standard. The Leaping Bunny logo will now appear proudly across the Charlotte Tilbury brand, allowing our customers to shop for their favourite beauty products in the knowledge that all makeup and skincare products are approved as cruelty free, against the rigorous Leaping Bunny criteria.

No, we have never tested our products on animals. We have been against animal testing since our launch in 2013 and the Leaping Bunny approval now provides all our customers with the reassurance of gold standard approval. Being a Leaping Bunny brand means having a supplier monitoring system that is implemented by ourselves and by our supply chain, as well as regular checking for animal testing throughout the supply network down to manufacturers. We follow a fixed cut-off date policy and accept ongoing independent audits, to ensure compliance with the global criteria. This approval is an important step for us and our customers, as it gives confirmation that we have been independently verified as doing everything we can to be cruelty free!

No, all products must be tested for safety, and cruelty free products remain safe as they use humane and effective alternatives to animal testing and ingredients already approved as safe. There is toolbox of non-animal methods available to assure the safety of cosmetics. The development of non-animal alternatives has often been encouraged by initiatives like the Cruelty Free International Leaping Bunny programme.

We make wide use of consumer panel testing, human-based clinical assessments and safety, including patch tests, comedogenicity testing, and ophthalmological testing.

The Leaping Bunny logo will now shine brightly across the Charlotte Tilbury brand, allowing customers to shop for their favourite beauty products in the safe knowledge that all are approved cruelty free, using the rigorous Leaping Bunny criteria. The Leaping Bunny approval is a new beacon for us, as it confirms that our procedures, policies and values are upheld in all the right places. Even if you don’t see the Leaping Bunny logo on our packaging, you can rest assured our entire brand is covered by the approval.

Yes! You can purchase your favourite Charlotte Tilbury makeup, skincare and fragrance products with the guarantee that globally, the entire range has been awarded the highest standard of cruelty free approval. To gain Leaping Bunny approval, a brand’s whole product offering must meet Leaping Bunny’s rigorous standards. Charlotte Tilbury is giving her customers the ability to trust, not only in her beauty expertise, but in the integrity of easy-to-choose Leaping Bunny approved makeup and skincare, past, present and in the future.

Many of our products are vegan and all are cruelty free approved by Leaping Bunny. The full updated list can be found here.

We will be the first Leaping Bunny approved luxury make-up brand to launch in mainland China, bringing our makeup and skincare magic in a way that maintains our brand values and purpose. We have created our own new production and distribution model in order to sell in mainland China, whilst also taking the critical steps with the Cruelty Free International Leaping Bunny programme to ensure we can retain our cruelty free status everywhere.