NEW! Charlotte’s Palettes of Beautifying Eye Trends: Artistry + Trends Made Easy!

Eye makeup trends and artistry looks are easy with Charlotte’s Palettes of Beautifying Eye Trends – 6 limited-edition eyeshadow palettes for beautified eyes!

Darlings, are you ready to take your eyes to another colour dimension? Introducing NEW! Charlotte’s Palettes of Beautifying Eye Trends – 6 limited-edition eyeshadow palettes that make makeup artistry and trends easy for everyone!

I have bottled 30 years of artistry and expertise, channelling the legendary beauty looks and trends I have created on red carpets, runways and editorials around the world into 6 eye palettes that are perfect for busy makeup artists, eyeshadow beginners and everyone in between!

Bella Tilbury Denim Dimension

Download my app + TRY ON my NEW! Palettes of Beautifying Eye Trends before they launch in my Virtual Try On Studio!

Why I Created Charlotte’s Palettes of Beautifying Eye Trends

I have always been obsessed with how the right eye makeup can completely transform your look, your mood and your confidence! Since I was a young girl, I realised the power that colour has to trick and transform the world around you! My father was an incredible artist who taught me so much. Now, I’m known as the Queen of Colour Theory… I have researched the art, science and psychology of colour and applied it to my NEW! Palettes of Beautifying Eye Trends!

Darlings, everyone wants to know which eyeshadows to wear to make their eyes pop, but choosing, applying and wearing makeup colours can feel intimidating! I want everyone, everywhere to feel able to WEAR COLOUR, CONFIDENTLY! When developing my Palettes of Beautifying Eye Trends, I studied eye colours, hair colours, skin tones and undertones to create 6 harmonised colour worlds that look universally flattering, blend like a dream, and inspire limitless creativity!

Eyes are power, darlings, and I want everyone, everywhere to feel confident to play with colour and morph their eyes into the most magical eyeshadow masterpiece!

Charlotte's Palettes of Beautifying Eye Trends

Discover 6 NEW! COLOUR PALETTES TO COLOUR YOUR WORLD

Eyeshadow is all about transformation, so I wanted to create 6 unique colour worlds that give you the power to makeup your destiny! Colour has the power to transform how you look and feel – choose your colour world and choose your energy! Whether you are creating beautiful neutral looks with Super Neutral or adding playful pops of colour with Denim Dimension - the possibilities are limitless!

These 9-pan eye palettes are colour theory made easy! The shades and textures make every eye colour glimmer and the entrancing, energy-inspired colours will make you feel! Each palette has shades that work harmoniously together so you can’t ever go wrong… It’s the confidence to wear colour in a palette!

Shop Charlotte's Palettes of Beautifying Eye Trends and match your eye makeup with your mood!

Discover Charlotte’s Palettes of Beautifying Eye Trends + Choose Your Colour World!

  1. Denim Dimension blue eyeshadow palette

    DENIM DIMENSION: DREAMY, SERENE ENERGY

    Denim Dimension is my limited-edition blue eyeshadow palette for beautifying your eyes with slate, cobalt, and midnight blue!

    Denim Dimension is the dreamiest deep dive into shades of blue. It’s an homage to the cool denim of the 70s and the double denim and blue eyeshadow of the noughties! Wear Denim Dimension and it will fit like your favourite pair of jeans.

    I wanted to create the perfect blue colour story that spanned from sky blue to deepest navy. It has baby blue which are the perfect punchy pastel blue, cobalt blues for an electrifying pop that looks mesmerising patted onto your lids, and an icy white that works as a dazzling pop of pearl for your inner corners!

  2. Super Neutral neutral eyeshadow palette

    SUPER NEUTRAL: TIMELESS, JOYPHORIC ENERGY

    Super Neutral is my limited-edition neutral eyeshadow palette for beautifying your eyes with minks, taupes, and charcoals.

    Super Neutral captures timeless, editorial beauty. It's a curation of the most flattering cool-toned browns and greys. The tones are truly cool without looking ashy or dull; they effortlessly contour the look of your eyes and make every eye colour glimmer. Wear Super Neutral and feel the joyphoric feeling of classic, red-carpet glam!

    Its cool taupes create an effortless, natural-looking eye contour and graphite greys are perfect for blowing out into a sultry, smokey eye. Finally, the white pearl shade is a dazzling pop of pearl for your inner corners.

  3. Pink Love pink eyeshadow palette

    PINK LOVE: PRETTY, FLIRTY ENERGY

    Pink Love is my limited-edition pink eyeshadow palette for beautifying your eyes with mauve, rose, and a wink of candy pink.

    Pink Love is every pink lover's dream palette! These shades are so pinkcore - whether you are a bubblegum beauty or a classic rose, this palette will become your new beauty love. Wear Pink Love and feel fun, flirtatious, and pretty in pink!

    For Pink Love, I wanted the perfect balance of brights and soft-glam shades! It has dusky pinks and smooth, cool pinks that look ethereal brushed through the crease, ballet pinks and glistening soft pinks that look like a daydream patted out on the lids, and vibrant, hot, party pinks for full fantasy pinkcore.

  4. Digital Lilac purple eyeshadow palette

    DIGITAL LILAC: YOUTHFUL, PLAYFUL, EMPOWERING ENERGY

    Digital Lilac is my limited-edition purple eyeshadow palette for beautifying your eyes with lavender, lilac, and sugarplum.

    Digital Lilac inspires youthful, playful energy and boundless creativity. It's a collection of plush, purple shades that can be soft, smokey, or sparkly, letting your creativity shine. Wear Digital Lilac and feel empowered to try something new with your eye makeup.

    I was searching for the most flattering purple hues with whispers of pink that create that future dusk feel. It has magentas with an electric blend of pink and purple that's perfect for bold eyeshadow looks, dusky, deep purples that effortlessly builds dimension in your outer corners, and iridescent lilacs that act as dazzling sparkle toppers to give eye makeup a showstopping lilac glow.

  5. Sensual Sunset brown eyeshadow palette

    SENSUAL SUNSET: SENSUAL SUNSET ENERGY

    Sensual Sunset is my limited-edition brown eyeshadow palette for beautifying your eyes with bronze, copper, and terracotta.

    Sensual Sunset is inspired by the blazing hues of Ibiza at sunset. This palette iconises the warm-toned colours of a hot summer night and creates a classic sunset gradient that makes every eye colour glimmer. Sunset coral will be a big trend for 2025/26 darlings…

    The tones needed to be truly warm without leaning too orange or too red, and each shade needed to work in harmony with the next. Copper sparkle shades capture the fiery glow of sunset on the centre of your lids, and velvety chocolate browns smoke beautifully along your lower lash line and through your crease. It even has pops of burgundy wine that can be used as a flattering, red-brown eyeliner. Wear Sensual Sunset and feel the warmth and wonder of watching the sun go down.

  6. Emerald Effect green eyeshadow palette

    EMERALD EFFECT: LUCKY, MAGIC ENERGY

    Emerald Effect is my limited-edition green eyeshadow palette for beautifying your eyes with mint, emerald, and olive.

    Emerald Effect channels the lucky, magic energy of the colour green. It's the perfect balance of green, gold, and brown for creating earthy eyeshadow looks that make every eye colour glimmer. Wear the gemstone-inspired shades from Emerald Effect and get the look of luck!

    The colour story needed grounding shades like brown and gold that allow perfect pops of green to shine their brightest. Cool browns act as a contour-defining bed to blend your favourite green shades into. Light iridescent golds are perfect for highlighting your inner corner and brow bone. Emerald sparkle shades give your look a dazzling pop of green that makes every eye colour glimmer!

MATTE, SHIMMER + POP WITH 5 NEW! EYE-ENHANCING TEXTURES

Don't be afraid of eyeshadow, darlings… My easy-blend shades will do the work for you! Each of my limited-edition eye palettes features 5 super-flattering finishes designed to enhance the look of your eyes. They are boldly pigmented for instant impact and are effortlessly blended out into a soft, elegant wash. Shade + blend with Matte Silks and Molten Satins. Enhance with Crystal Chromes. Then make eyes POP! with Crystal Pop and Diamond Dimension sparkle toppers.

Discover the NEW! hypnotising eyeshadow finishes in my Palettes of Beautifying Eye Trends - just matte, shimmer, and pop! The Matte Silk and Molten Satin shades are perfect for creating smooth, pigmented eye looks that blend like a dream; the Crystal Chrome shades add a soft veil of shimmer to your lids; and the Crystal Pop and Diamond Dimension shades are the cherry on top to make your eyes glow like no other!

Eyeshadow Palette textures


HOW TO: MATTE, SHIMMER + POP!

With just one palette, you can dial up your eye look from DESK to DATE to DISCO! Just MATTE, SHIMMER + POP to make your eyes GLIMMER! I promise, you have never seen multi-dimensional finishes like this before!

  1. CHOOSE YOUR MATTE TO PRIME + SMOKE!

  2. CHOOSE YOUR SHIMMER TO ENHANCE + SPARKLE!

  3. CHOOSE YOUR POP TO MAKE EYES LOOK BIGGER + BRIGHTER!

EASY-TO-APPLY, EASY-TO-BLEND and EASY-TO-LAYER! With my Palettes of Beautifying Eye Trends, you can create the hypnotising, mesmerising eyes of your dreams! It’s easy eye makeup that does the work for you!

EASY EYE MAKEUP THAT DOES THE WORK FOR YOU!

Wearing colour can feel intimidating, but I knew I needed to change that. With Charlotte’s Palettes of Beautifying Eye Trends, I want to give everyone, everywhere the confidence to wear colour! My limited-edition 9-pan eyeshadow palettes are easy to apply, easy to blend, and easy to layer, helping you to create easy eye looks to wear with beauty confidence! I have curated shades that look good with every eye colour, every hair colour, and every skin tone – you literally can’t go wrong!

You don’t have to be a professional makeup artist to wear eye makeup! My foolproof Matte, Shimmer + Pop system is easy for everyone and the high-performance textures do the work for you when it comes to blending! I encourage you to experiment and have fun with these palettes! Try out the trends and wear colours you never thought you could!

Blue eyeshadow close up

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PALETTES MADE TO BE SEEN! INSPIRED BY 30 YEARS OF PRO ARTISTRY

I have worked as a makeup artist to the stars for over 30 years, darlings, and I have poured my colour expertise + artistry experience into each one of my Palettes of Beautifying Eye Trends. How they look, how they feel, how they blend... I have drawn on my red carpet and runway beauty knowledge to create eyeshadow palettes that make eye makeup feel effortless for everyone!

I was inspired by magical makeup artists like my talented Global Artistry Director Sofia Tilbury to create artistry-led palettes that belong in every professional makeup kit. Charlotte's Palettes of Beautifying Eye Trends are a dream for makeup artists! The sleek, transparent lid makes each palette easy to identify and the petite, lightweight compacts are so easy to travel with – they’re made to be SEEN and inspire creativity at a glance with sleek, transparent packaging that lets you find the perfect shade instantly!

Denim Dimension Harris Reed Fashion Week

Sofia and my Pro-Artists have been using my Palettes of Beautifying Eye Trends in secret at some of the biggest Fashion Week shows in the world to create magical makeup looks – they’re Fashion Week approved, darlings!

Create must-wear 2025 trending eye makeup looks

Darlings, as a makeup artist to supermodels and stars, I have been setting beauty trends through editorials and on red carpets and runways for over 30 years! There’s always an eye makeup trend that is emerging or coming back around... COOL GIRL is that sultry, smokey eye, my Rock Chick look wouldn’t be the Rock Chick without eye-defining liner, my sex kitten look is tied together by my signature feline flick for that bedroom eyes effect! Darlings, IT’S ALL IN THE EYES! With Charlotte’s Palettes of Beautifying Eye Trends, I have bottled current and future beauty trends to make experimenting with makeup trends easy for everyone! Play around, darlings, you might just set a new trend!

Digital Lilac model shot

Discover trending eye makeup looks to try

DISCOVER CHARLOTTE'S EASY 3-STEP EYE MAKEUP ROUTINE

There are 3 steps to creating your most hypnotising eyes and exaggerated lashes, darlings… Just SWIPE, LINE + LASH! Everyone looks more captivating with defined, sultry eyes! It’s why my original Rock Chick look took over the world! Once you have applied my NEW! Palettes of Beautifying Eye Trends, use my Exagger-Eyes eye tricks to give your eye makeup some eye-enhancing finishing touches.

  1. Charlotte's Palette of Beautifying Eye Trends eyeshadow palette in Super Neutral with 9 cool-toned shades

    1. SWIPE! NEW! CHARLOTTE’S PALETTE OF BEAUTIFYING EYE TRENDS

    Open up my 6 limited-edition, nuanced eye colour palettes and swipe on a magical eyeshadow look. The trendsetting shades and hypnotising finishes make every eye colour glimmer + pop!

    Download my app + TRY ON my NEW! Palettes of Beautifying Eye Trends before they launch in my Virtual Try On Studio!

  2. Hollywood Exagger-Eyes Liner Duo with black and champagne eyeliner shades

    2. LINE! EXAGGER-EYES LINER DUO

    Accentuate the look of your eyes with my Exagger-Eyes Liner Duo! Use the matte black shade to define your lash line and the champagne-nude to highlight and brighten. The long-lasting, easy-glide formula traces along the top and bottom lash line to make eyes appear bigger and brighter!

    Shop Exagger-Eyes Liner Duo

  3. Charlotte's Exagger-Eyes Volume Mascara with volumising ultra-curved wand

    3. LASH! EXAGGER-EYES VOLUME MASCARA

    No eye makeup look is complete without turning up your lash volume with Exagger-Eyes Volume Mascara! It’s my secret to 28-HOUR EXAGGERATED FAST VOLUME + CURL! Comb through your lashes for 9X MORE VOLUME* and a 2X CURL EFFECT!*

    Shop Exagger-Eyes Volume Mascara

With my easy eye makeup secrets, the iconic looks you can create are LIMITLESS! Darlings, I cannot wait to see what makeup magic you create!

Darlings, I have created so many beauty looks on models, celebrities, and stars, and when they take their first look in the mirror there’s one thing I always hear… Look at my eyes! Eye makeup is truly transformative, and it can be so easy with Charlotte’s Palettes of Beautifying Eye Trends! With colour-coordinated shades, hypnotising textures and easy application, you can forget the fuss, darlings… Just matte, shimmer and pop for eye looks made easy!

Download my app + TRY ON my NEW! Palettes of Beautifying Eye Trends before they launch in my Virtual Try On Studio!

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*Tested on 31 people

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.