BENEFITS OF LIPSTICK & THE SCIENCE OF KISSING

Have you ever wondered why we kiss? From kisses to say hello, goodbye, good luck and thank you, to kisses of love, friendship, congratulations and appreciation, a kiss is an enjoyable experience for many!

Combine the feel-good effects of kissing with the MAGIC of a lipstick to make your lips look as kissable as can be, and you’ve got yourself a recipe for JOY, LOVE and HAPPINESS!

If you want to discover the benefits of lipstick and the science of kissing, pucker up and read on!

THE BENEFITS OF LIPSTICK

Wearing lipstick has a multitude of benefits; from boosting your confidence to enhancing a kiss!

A DREAMY DELIVERY OF BENEFICIAL LIP INGREDIENTS

Many lipsticks are formulated to not only look gorgeous but be good for your lips too! Beneficial ingredients like vitamins, plant extracts, oils, acids and waxes can be found in many lipstick formulas to hydrate, moisturise and nourish your lips while you wear.

LIPS LOOK FULLER, DEFINED AND KISSABLE!

It’s no secret that lipstick is a must-have makeup product for any beauty-lover! Depending on the magical shade, formula and finish you choose, lipstick has the power to transform your makeup look, boost your mood and portray your fabulous personality; from a subtle, barely-there shade or an impactful kiss of colour to make a statement!

Whether you choose a sophisticated, supermodel-inspired nude, playful peach, pretty pink or red carpet red, lipstick draws the eye, enhances the look of your lips and perfectly completes any makeup look for any mood, moment or occasion!

LIPSTICK CAN HELP YOU BOOST YOUR CONFIDENCE

When you look good, you feel good! Finding your perfect lipstick shade for the day and gliding it onto your lips can make you feel put together, pretty and confident! Charlotte always says, “Give everyone the right makeup and they can conquer the world!”, and it’s that world-conquering level of confidence everyone should feel when wearing their favourite lipsticks!

WHY DO WE KISS? THE SCIENCE OF KISSING

So many are interested as to why we kiss, so much so that there are scientific studies to find out the answer! Philematology is the word used to describe the scientific study of kissing, which analyses how kissing affects the human body in multiple ways, from your mood to your relationships.

KISSING IS A NATURAL BEAUTY BOOSTER

For a lot of people, kissing is a natural beauty booster! When we kiss, many get a rush of blood to the lips which can enhance the natural colour of your lips! That just-kissed pout looks fresh, youthful and glowing!

KISSING BOOSTS YOUR HAPPY HORMONES!

Kissing causes a chemical reaction in the brain, releasing what are known as ‘happy hormones’ including dopamine and serotonin; these mood-boosting hormones make you feel happy and euphoric and are released when you do something that feels good.

“From VIRTUAL KISSES to love letters SEALED WITH A KISS and the mark left by a HAPPIKISS UPON A CHEEK – kisses make us feel HAPPY! They bring JOY and EUPHORIA to EVERYONE, EVERYWHERE!” – Charlotte Tilbury

KISSING BUILDS CONNECTIONS

When we kiss, oxytocin (also known as the ‘love hormone’) is released, which can cause increased affection and attachment for the person you are kissing, building that bond and connection you have with them!

The more your body releases dopamine, serotonin and oxytocin, the more it wants them, further strengthening bonds and relationships with those you kiss!

COLOUR ON HAPPINESS WITH HYALURONIC HAPPIKISS

All of Charlotte’s magical lipstick collections make you look and feel like the most beautiful version of yourself, perfectly for creating a gorgeous pout that looks irresistibly kissable, and Charlotte’s NEW! Hyaluronic Happikiss hydrating lipstick balms are the ULTIMATE beauty secret for HAPPY LIPS!

These lipstick gloss balms have been formulated with HYALURONIC ACID and C-PEPTIDE for INTENSELY HYDRATED, fuller looking lips that have a HAPPY GLOW!

Available in 10 universally-flattering, beautifying shades, discover the collection and COLOUR ON HAPPINESS with Hyaluronic Happikiss!

“I wanted to BOTTLE the TRUE HAPPINESS OF KISSING – how it makes you look and feel! As a makeup artist for over 27 years, with WORLD-FAMOUS AWARD-WINNING LIPSTICKS, I have studied THE PSYCHOLOGY OF HAPPY LIPS! I studied the colours of lips in love, from peachy fresh to rosy red, and bottled those iconic LOVE RUSH HUES and put them in a tube FOR THE BEST KISSES OF YOUR LIFE!” – Charlotte Tilbury