The Story of Charlotte’s Magic Cream: A Backstage Icon for Immediate Skin Revival

Discover the story behind Charlotte's Magic Cream from backstage beauty secret to award-winning moisturiser!

Darlings, Charlotte’s Magic Cream is my legendary, award-winning, bestselling moisturiser! It was my very first innovation when I launched Charlotte Tilbury Beauty in 2013, but the story goes back even further than that!

I was working as a makeup artist, creating the most iconic looks for the world’s most beautiful people, but I noticed their skin was often dry, dull and exhausted from their busy schedules! I needed a moisturiser that would revive and transform the look of skin and create the perfect glowing canvas for makeup, so I mixed my own secret cream that became famous with supermodels and stars. It all started with Charlotte’s Magic Cream, darlings… Magic Cream is Magic Skin!

Discover more about this backstage beauty icon and why it has been a favourite with celebrities, beauty editors and skincare experts for over a decade…

Charlotte Tilbury Magic Cream

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The Story of Charlotte’s Magic Cream

  1. A woman holding the original backstage magic cream, housed in a white jar.

    It All Started Backstage...

    Darlings, my once-secret Magic Cream was born out of necessity backstage! Working on countless fashion shows, red carpets and photo shoots, I learned that if you want a beautiful painting, you need a beautiful canvas!

    Supermodels and stars would sit in my makeup chair and their skin would often be dry, dull and exhausted from their busy schedules. I needed a moisturiser that would make their skin glow – but I couldn’t find anything out there that could instantly transform the look of skin the way I needed it to!

    They say that necessity is the mother of invention – so, I worked with leading scientists and the best laboratories in the world to formulate my vision… an immediate skin revival moisturiser with a cushioning effect on skin and makeup!

    My miracle moisturiser rapidly became a skincare saviour for shoots, shows, red carpets and runways! The legend soon rippled through the industry – celebrities and supermodels would beg me for what they called my Magic Cream!

    Infused with my signature Cushion + Lift Mesh Technology™, it cocoons the skin in hydration, lifts the look of facial contours and smooths, retexturizes + plumps the look of skin! Combined with hydrating Hyaluronic Acid, plump-effect Peptides, and brightening Vitamins C & E, it’s the secret to clinically proven results you can see, feel and believe!

    SKIN IS INSTANTLY 2X MORE HYDRATED*

    97% AGREE SKIN LOOKS SMOOTHER**

    Discover my skincare ingredient guides

  2. Charlotte's Magic Cream moisturiser with smooth cushion backdrop

    Instant, Sell-Out Success!

    Magic Cream was my best-kept beauty secret, but I wanted to share it with the world!

    So, I continued to perfect the formula with expert skin scientists and officially launched Charlotte’s Magic Cream in 2013 in Selfridges, London… it was an instant, sell-out success! It was my dream to create my own beauty brand with stand-out formulas that felt like pure beauty magic, and I felt so much gratitude seeing my dream become a reality! Beauty lovers from far and wide gathered to try my Magic Cream for themselves, and the rest is history! It was a record-breaking day and the birth of a beauty icon!

  3. Daniella wearing Charlotte's Magic Cream moisturiser

    Magic Legacy: It’s Legendary!

    Charlotte’s Magic Cream has been globally loved for over a decade! Celebrities, supermodels, dermatologists, Pro Artists and millions of customers around the world adore my miracle moisturiser – it’s a backstage beauty icon and sits on vanity tables across the globe! It has won countless awards and received thousands of 5-star reviews! It remains a bestseller on CharlotteTilbury.com and is my number one beauty secret for immediate skin revival!

    Shop Charlotte's Magic Cream and feel the magic for yourself!

The Magic + Science Behind Charlotte’s Magic Cream


THE SCIENCE OF THE BLEND: I work closely with industry-disrupting, global skin innovation laboratories and my expert in-house skincare scientists to create the most supercharged blend of ingredients that work in synergy together. Charlotte’s Magic Cream is powered by Cushion + Lift Mesh Technology™ for instantly hydrated, smoother, firmer, plumper looking skin that glows! Blended with plump-effect Peptides, brightening Vitamins C + E and hydrating Hyaluronic Acid to immediately revive the look of skin, it unlocks clinically proven results in 28 seconds and 28 days!


THE POWER OF LAYERING: I believe that every product in your skincare routine should complement, enhance and supercharge each other! That’s why my high-performance formulas + immediate skin revival routines are extensively tested by Pro Artists on red carpets and runways to ensure your makeup glides on beautifully and layers perfectly! Pair Charlotte’s Magic Serum Crystal Elixir with Charlotte’s Magic Cream for the perfect hydrated, glowing canvas – your makeup will always look better and last longer!


THE MAGIC OF LIGHT: Inspired by the creatives and visionaries I was surrounded by from an early age, I have always understood the power of light and shade. My Magic Skin icons bottle the magic of light with Radiance-Boosting Optics + Skin-Cushioning Emollients that reflect and diffuse light in the most flattering way for a lit-from-within glow!


SKINCARE DECODED: Charlotte’s Magic Cream is immediate skin revival in one easy step! To optimise results, apply using the ‘Tilbury Tap’ – my easy but effective massage technique for applying moisturiser!

It's Magic! Clinically Proven Results:


In 28 seconds…

SKIN IS INSTANTLY 2X MORE HYDRATED*

In 28 days…

97% AGREE SKIN LOOKS SMOOTHER**

SKIN APPEARS 72% MORE ELASTIC***

In 8 weeks…

SKIN APPEARS 2X FIRMER****

WRINKLES APPEAR 54% REDUCED****

SKIN BARRIER IS BOOSTED UP TO 42%****

TESTED WITH MAKEUP OVER A FULL 12 HOURS OF WEAR…

94% AGREE MAKEUP LASTS LONGER†

98% AGREE CREASING IS REDUCED†

93% AGREE MAKEUP STAYS LUMINOUS†

92% AGREE PORES APPEAR REDUCED†

95% AGREE MAKEUP IS LESS PATCHY†

The Magic Ingredients in Charlotte’s Magic Cream

CUSHION + LIFT MESH TECHNOLOGY™: A blend of 4% Rosehip Oil, which is rich in Antioxidant Vitamin F and Skin-Cushioning Emollients, plus Oat Extract which is rich in Alpha Glucans. Together, they soften and smooth the feel of skin and lift the look of facial contours, creating the perfect base for makeup. This technology has been my best-kept secret in my world-famous Magic Cream, until now!

VITAMINS C & E: brighten + even the look of skin.

PLUMP-EFFECT PEPTIDES: smooth + plump the look of skin and reduce the appearance of fine lines and wrinkles.

HYALURONIC ACID: helps to keep skin hydrated for up to 24 hours.

ALOE VERA: helps to calm, smooth and moisturise the look of skin.

FRANGIPANI FLOWER EXTRACT: combines moisturising benefits with a delicate, calming scent.

CAMELLIA OIL: moisturises for a dewy-looking complexion.

SHEA BUTTER: nourishes and softens the skin.

Darlings, experience the magic of Charlotte’s Magic Cream for yourself! From best-kept skincare secret to globally-loved moisturiser for immediate skin revival, Charlotte’s Magic Cream will always be iconic!

Learn more about my Legendary beauty icons

Discover my ‘Tilbury Tap’ moisturiser massage technique

Discover the difference between gel vs cream moisturiser

*Tested on 33 people

**Tested on over 129 people over 4 weeks

***Tested on over 29 people

****Independent user trial on over 120 people 12 hours after application of Magic Cream and foundation

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Author Details

Charlotte Tilbury

Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty

With over 30 years experience, Charlotte Tilbury MBE is the world's number 1 makeup artist and British beauty entrepreneur. Charlotte established Charlotte Tilbury Beauty in 2013, which is now a record-breaking beauty brand that has won over 400 awards.

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