SERUM

Discover everything you need to know about [face serum](/products/skin-care/face/serum) including what it is and how to use it! Read guides to learn the benefits of using a serum, the supercharged ingredients in Charlotte's Magic Serum Crystal Elixir and more!

How To Apply Face Serum

Discover how to apply face serum for the most magical skincare results that you can see and believe and learn how to use serum in your skincare routine.

British actress Lily James applying Charlotte's Magic Serum Crystal Elixir face serum for gorgeous, glowing, hydrated skin

What is Serum?

What is serum? Discover what facial serums are for and the skin-saving benefits of serum in this skincare guide.

Extra large, regular, and travel-size, luminous, ivory-coloured serums in glass bottles with dropper lids.

NEW! 100ML BOTTLE! DISCOVER CHARLOTTE’S MAGIC SERUM CRYSTAL ELIXIR XL

Charlotte’s AWARD-WINNING Magic Serum Crystal Elixir is now available in an XL 100ml bottle! Discover the MAGIC of this face serum and why you need it…

A light-tone model with mature skin patting in a luminous, ivory-coloured face serum.

The Benefits of Charlotte’s Magic Serum Crystal Elixir For Mature Skin

Discover Charlotte’s GROUND-BREAKING, SCIENCE-POWERED face serum and why it has several clinically-proven benefits for ALL skin types, including mature skin…

Two light-tone models with glowy, glass skin, with both holding a luminous, ivory-coloured serum bottle with a dropper lid.

What The Experts Are Saying About Charlotte’s Magic Serum Crystal Elixir

Discover what skincare experts are saying about Charlotte's MAGICAL NEW! face serum, skincare tips and routine advice.

A light-tone brunette model applying a pearly-white, glowy face serum with a dropper.

Introducing…Charlotte’s NEW! GROUND-BREAKING Face Serum For Your Skin’s Best Future…

GET READY FOR ADVANCED, CLINICALLY-PROVEN RESULTS & FIRMER, BRIGHTER, YOUNGER LOOKING SKIN!

An open, pearly-white face serum in a glass bottle with a dropper applicator, in white and rose gold colour scheme.

COMING SOON...THE SUPERCHARGED SECRET TO YOUR SKIN’S BEST FUTURE

Get ready to discover a new supercharged face serum for hydrated skin that appears brighter, firmer and younger. Sign up to join the waitlist!

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